Creating a high converting landing page is all about taking the right step at the right time. The only way to increase your conversion rates is to optimize through testing. It seems that most IMers just wing it after they get the landing page up and running, and they do not engage in any kind of testing. However, there are many things that actually make a landing page tick that you need to work on, which obviously improves your conversions. In this article, you will discover three landing page conversion rate tips that we know can help you.
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If your market does not think that your landing page offer is important and relevant to them, then your conversions will suffer. If your ad is about “dog training tricks” then that’s exactly what your visitors should see when they reach your landing page. In other words, if your landing page isn’t consistent with what you’re telling your visitors, then it won’t be relevant – it’s as simple as that. What you will be doing to get people to your landing page is usually an aspect of preselling which is very important.
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You will need to work out and decide what you can do to encourage people to feel a little bit of trust. Nowadays, there are a number of scams doing the rounds on the web, which means you should have a phone number listed on your page to let your prospects know that you’re genuine. Not everyone online in business has a real business phone, but if you do then use it. Whatever you can supply in the way of personal contact information will not hurt and probably will help with some people. If you are offline, then a physical address is definitely a plus to add on your landing page.
Lastly, boldly state your shipping terms and expected delivery times. Will your items ship immediately from the warehouse or will it take a few days for processing making delivery a week or more or if virtual products can it be downloaded right now? Be clear and to the point in you rcommunications on the matter of shipping and time frames to make getting those conversion numbers up. Be forthcoming with this information especially if delays are expected since we all want it right now not tomorrow but yesterday.
It is imperative to your success that you optimize your landing page conversion rates. If you are able to make these small tweaks to your page and boost your conversion rate, there’s nothing like it. Your landing page conversion rates are the secret sauce to your greatest success and dreams in IM. All you need to do is use what we have taught you here, today, and be very methodical about what you are doing if you want to see success come strolling over the hill.
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